Make an
impact today

Support our mission by signing our petition.

Support our mission.

Every step counts, all support counts! Make impact today by joining our mission of developing future proof non-hormonal contraception to put every women in control & make every child desired!


You can help by signing the petition below, your name will not be in the system only your email address. We are working on a donation page in order to support our future development. By providing your e-mailadres you agree to be contacted (1-time) regarding the donation in the future.

Why Choice?

  • The dream

    "Designing at its best is striving for a dream. Our dream here is that all family planning only requires a conviction: to have or not have children at this time. When that conviction changes all you do is tell your body.
    At Choice, we are taking great strides to realize this dream."

    Peter van de Graaf - CEO Choice

  • The power of Choice

    Choice is a one-time only outpatient procedure, with an even simpler way to switch the valves. This is lifetime, minimum impact, non-hormonal, non-chemical, no discipline required, low-cost contraception.

    Designing away the drawbacks of classical contraception, this is a disruptive technology, capable to provide a level of certainty in family planning never before seen.

    Every women carrying Choice will only have desired children.

  • Future proof

    More and more women step away from hormones. While almost of all current reliable contraceptive options involve hormones and are based on technologies from the 1960’s (!!) This does not match the lifestyles of modern day women anymore!

    Therefore, we need to build something for the future, for our daughters and granddaughters. For them to life within full control without any undesired side effects.

  • The facts

    Over 40% of all pregnancies are unwanted. 

    121 million unwanted pregnancies annually, averaging 331,000 per day:​

    1 in 4 pregnancies is aborted

    1 in 5 children is unwanted

    These numbers do not lie: current contraception options are failing!

  • Unwanted pregnancies

    Unintended pregnancies have far-reaching consequences on both the health and future of the mother and baby and it contributes to poverty, malnutrition, lack of sanitation and education.

    We focus on contraception for women, because women often suffer the consequences of unintended pregnancies - 99% of all babies remain with the mother.

  • Impact on society

    Women who carry unintended pregnancies to term have a much more dismal outlook in life: poor economic status, broken off educations, more violence and poor health expectations, among other effects.

    On average unwanted children receive less love, security, food & education. As a consequence, unwanted children often develop more psychosocial, socialeconomical and physical problems. One of the strongest indicators of this are the high incarceration rate (estimates are that 70% of US inmates for serious crime were unwanted at birth).

    These combined effect means that both groups form an outsize burden on their society.

“To me the idea of an intrinsic feature of your body for pregnancy protection sounds perfect, no more hormones, no more side effects and no more discipline. Complete freedom unless you want a child.”

Leonie van de Kamer
Co-founder & Chief Clinical Affairs Choice

"I consider CHOICE a gift for every woman who wants to manage her fertility in a flexible, non-invasive and non-hormonal manner."

Jeanne Offermans
Investor Choice - Ultrasound Professional

"Every child should be a choice, not an accident. That's why I back Choice - ensuring families can plan for kids when they're truly ready".

Lisa Heeremans
Clinical Research Professional

"I’ve had a tough time with oral contraceptives; they negatively impacted both my physical and mental health. That's why I was so excited to team up with Choice for my final university project. This was my first encounter with a new, hormone-free contraceptive that ensured both safety and dependability. Contributing to this project felt deeply personal, and I’m enthusiastic about the potential of Choice. I think it has the power to transform our approach to birth control by providing a reliable and gentle option."

Ioana Petrescu - Electronics Engineer

The concept of Choice might be new to many people, including myself. However, the more I learn about Choice, the more I believe it has a promising future. Especially given the evolving needs of women, Choice is definitely a bridge towards meeting the unmet needs for non-hormonal contraceptives”

Kesang Lama - MSc Management, Policy Analysis and Entrepreneurship in Health & Life Sciences

"In one sentence, supporting Choice, for me, is about creating a world where every woman can feel secure in their body, without sacrifice.

When I think about pregnancy, it fills me with either wonder or dread, and at the center of this lies choice.  Becoming a mother when the time is right for me is something that I aspire to do, but becoming pregnant before that time is one of my biggest fears.

Many women relate to this and I believe all women have the right to decide for themselves, to choose if and when they are ready, without sacrificing their wellbeing, health and pleasure. Choice is the solution and that is why I put my knowledge and energy into making it reality for women everywhere".

Eva Schreiber - Electronics Engineer Choice

"Women have long sought optimal contraceptive solutions for their health and safety.
So far, every contraceptive method has had various risks, leaving women with limited options and simply accepting undesirable side effects. 
'Choice' offers a way to free women from chronic stress and adverse side effects. 
The 'Choice' concept empowers women to live their lives without significantly altering their routines or habits. 
I look forward to seeing a future where women can enjoy their lives without any hassle."

Inyoung Kang - Senior Marketing Specialist